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Step 1: Grind Your Beans
For most brewing methods, a medium grind is ideal. This consistency resembles sand and allows for balanced extraction. Be sure to only grind your beans right before brewing.
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Step 2: Optimal Temperature
Heat your water to 195°F to 205°F (90°C to 96°C). Water within this range extracts the coffee's flavors effectively. Using water that's too cool can result in under-extraction, leading to a flat taste, while overly hot water may cause over-extraction, making the coffee bitter.
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Step 3: Brew Time
Aim for a total brew time of 3 to 4 minutes. Adjust the grind size to fine-tune the extraction; a finer grind will speed up the process, while a coarser grind will slow it down. For a French Press, a brewing time of 4 minutes is standard. Since this method involves full immersion, a coarser grind is recommended to prevent over-extraction.

Brewing Tips
GRINDING
Grinding your coffee beans immediately before brewing preserves their delicate flavor compounds and aromatic oils, which begin to evaporate once exposed to air. This practice ensures a fresher, more flavorful cup.
WATER
Water makes up 98% of your coffee, so its quality matters just as much as the beans themselves. Using filtered water instead of tap water ensures you’re not introducing chlorine, heavy metals, or other impurities that can negatively affect taste.
Unfiltered water can lead to a flat, bitter, or inconsistent brew, while filtered water enhances the natural flavors and smoothness of your coffee.
AVOID PLASTIC
Plastics used in coffee makers can contain potentially dangerous chemicals, including BPA and PFAS, which may leach into your coffee during brewing.
Consider using glass, ceramic or stainless steel options instead